How to Become an E-Commerce Manager – Job Description

Profession as e-commerce manager – working in e-commerce

What does an e-commerce manager do? An e-commerce manager is responsible for a company’s appearance in the digital world. In doing so, he introduces new elements, continues to optimize them and tries to expand the market for the company and to open up new markets.

EnİyiMeslekler shows you which tasks the e-commerce manager has, which skills he must bring and what his salary looks like.

Are you looking for a job as an e-commerce manager? On EnİyiMeslekler you will receive free job offers and job inquiries from employers who are looking for you.

Definition of “E-Commerce Manager”

An e-commerce manager is responsible for a company’s appearance in the digital world. The German translation of the term is: Electronic trading. He introduces new elements and gradually optimizes them. In doing so, he expands the market for the company and tries to open up new markets for others.

He manages the exchange between web design, content, marketing and sales. An e-commerce manager complements marketing with the Internet presence and thus also helps sales. In addition, his area of ​​responsibility includes logistics and eBusiness (electronic business). He regulates many areas such as shipping, develops and optimizes, for example, an online shop, a complaint system and much more.

“You ask yourself: How do I become an E-Commerce Manager?”

On EnİyiMeslekler you can create your free job match and find out how good your skills are for your dream job as an e-commerce manager.

What prerequisites and skills are necessary to work as an e-commerce manager?

Since the online market changes quickly and often, it is important that you are flexible and able to learn in order to adapt yourself and your work to the changes. Good foreign language skills are important, depending on the size and scope of the company. In most cases, you should be able to speak English fluently.

You mainly work on projects, managing them is the main task of the e-commerce manager. You should definitely be able to do project management and analysis with tools for online marketing or have already had initial contact.

Training to become an e-commerce manager:

An important requirement is a degree in economics with a bachelor’s or master’s degree. Here you should make sure that you are already taking modules in e-commerce. Computer science, logistics and marketing are other important areas in which you should focus your studies. Courses that contain these modules are, for example, business administration, computer science and business informatics. Please have a look at the study regulations beforehand to see whether these modules are offered.

You can also lay the foundation for your career as an e-commerce manager with a commercial apprenticeship. After that there is always further training in the area of ​​e-commerce, but also further training in customer loyalty, payment transactions or in the area of ​​communication and leadership skills. You work with colleagues from many different areas, communication and teamwork skills should be among your strengths.

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The competencies are now divided into must and can competencies, i.e. those that companies definitely require (must competencies) and those that make you successful in this profession (optional competencies).

Competencies Must:

  • Project management
  • Communication skills
  • Teamwork
  • Coordination skills
  • E-commerce knowledge
  • Leadership quality

Competencies Can:

  • Foreign language skills
  • Flexible and capable of learning
  • Develop innovative ideas
  • Cross-departmental thinking
  • Analysis with tools for online marketing

E-Commerce Manager training

You never really stop learning in life and that is especially true for your own professional life, because humanity never really stands still. Certain job descriptions change again and again and acquire a new task for which they need a special qualification.

So how do you stay on the ball and already know today what new tasks you will face tomorrow? Exactly: conferences! At these meetings of various specialists you can find out what the current development in your field of work looks like and where the journey is likely to take in the next few years.

That is why EnİyiMeslekler has selected the most prestigious and important certifications and conferences for the job of e-commerce manager for you and listed them below:

What are the tasks of an e-commerce manager?

What does an e-commerce manager actually do? An e-commerce manager has many different tasks that fall into the areas of coordination, online marketing and market analysis. The coordination includes tasks such as mediating between sales, the marketing department and the web designers. Another important task is the management of business partners and colleagues.

The area of ​​online marketing includes catalog management, price optimization and the range of products. Various factors play a role, including the number of products in the online shop, user experience, product range quota and product conversion rate, which indicates how many sales were actually heard, depending on the percentage of visitors.

An e-commerce manager also designs advertising and marketing measures. Design courses must be taken during the training. He works with analysis tools to observe and analyze buyer behavior and to steer it so that the products of his company are particularly attractive. Accounting tasks and the monitoring of sales processes also fall within the scope of an e-commerce manager. Generating warehouse management, customer management and financial management comprehensively also fall within his area of ​​responsibility.

In addition, the delivery quality must be ensured at all times.

The e-commerce manager takes on a goal-oriented management function in many areas. Some of these areas are customer satisfaction, customer loyalty, customer loyalty. The online presence also includes corporate image and trustworthiness. Optimization is generally an important point; This includes: The reduction of marketing and operating costs and the optimization for existing market shares.

Since you always have to adapt to new changes, the introduction of new business areas and services is also part of your tasks.

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How much does an ecommerce manager earn?

The salary of an e-commerce manager depends on the size of the company, the industry, the work experience and the success of the company.

The average salary of an e-commerce manager is between 70,500 $ and 85,500 $ annually. The minimum and maximum salaries are between $ 43,000 – $ 150,000 annually. That depends heavily on the number of products sold and the company’s online presence.

In general, one can say that the e-commerce manager earns more at larger companies. Since he works closely with the sales department, the bonus of his salary also depends on the sale of the products. Many influencing factors such as customer satisfaction, complaints and online sales fall into his area of ​​responsibility.

In general, the more professional the e-commerce manager earns more money.

Here you can find out more about the starting salary and salary development of an e-commerce manager.

Summary > E-Commerce Manager:

How do I apply to be an E-Commerce Manager?

As an e-commerce manager, managing business partners and employees is very important. So you should mention or have already proven your good communication skills and management qualities. The more you know about e-commerce, the better it is of course – it is best to state which lectures or seminars you have already attended in this area. A master’s degree can give you more knowledge in marketing, retail and e-commerce.

You should be flexible and capable of learning, so give examples where the company can see that you react well to changes.

The introduction and optimization of content is your main task, explain, preferably of course with direct examples, that you have already gained experience in these areas.

Also try to justify with the structure of the company where you would start in order to optimize the company’s online presence and sales.

Tips for applying to become an e-commerce manager after training:

If you have already set priorities in your academic training as an e-commerce manager and have concentrated on very specific tasks, then place a special focus on this in your application. In the application, concentrate on what suits you and the training content that you would like to continue to deepen later.


The tasks of the e-commerce manager are varied. The most important information is now available again at a glance:

  • The e-commerce manager is responsible for a company’s website. To do this, he introduces new elements, optimizes them and thus expands the market for the company.
  • The management of the exchange between web design, content, marketing and sales as well as other areas such as dispatch and optimization in the online shop, complaint system, etc. are other activities of the e-commerce manager.
  • Either you start with a degree in economics or you complete a commercial apprenticeship, which you then combine with further training in the field of e-commerce.
  • Coordination skills, project management skills and communication skills are a must, flexibility and learning skills and cross-departmental thinking are also helpful optional skills.
  • You can earn between 81,200 $ and 97,500 $.




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